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Showing posts with label Evaluation. Show all posts
Showing posts with label Evaluation. Show all posts

Thursday, 4 February 2016

Wednesday, 3 February 2016

Evaluation 5- How did you attract/address your audience?

How did you attract/address your audience?

When considering the numerous storylines which we could have included in our opening thriller sequence, we decided that the most important aspect was to ensure that we included the typical conventions of a thriller in order to meet the thriller criteria. This therefore ensured that we would meet the needs of the audience interested in the thriller genre, as they would expect to see certain conventions, even if we were creating just the opening sequence. We therefore had the aim of drawing out the suspense and having high levels of tension in order to engage our audience and make them wonder what is going to happen next. We aimed to use a wide range of camera angles in order to show our character from different angles and aspects, so the audience could have a clear insight into what exactly was happening in each frame, meaning that we avoided repetition and each frame gave the audience something different to keep them interested and engaged.
I asked a range of my peers and family members to say what they liked and disliked about our final opening thriller edit.
 

Here I have summarised my audience feedback from the final edit:

Listening to audience feedback after each edit allowed for my group and I to tailor our opening thriller sequence to what our audience wanted in order to produce the best opening thriller sequence we could. This should allow us to attract an audience by including a narrative enigma, and an interesting storyline which included conventions of a thriller to engage our target audience. Our actor's real age is 18, and so his character fits perfectly into this our target market age bracket, making it more relatable and enabling the audience to identify with our character and attract audiences. However, it must be noted that the majority of people this age are not rapists or murderers and so it is an unlikely characteristic of this age group.
 
According to audience feedback, overall our opening thriller sequence really engaged and excited the audience, which is a huge relief. In regards to sound, we used this to enhance each frame. Throughout the opening sequence, we had non diegetic music which was very eerie to set the atmosphere to attract the audience initially. Then, ambient sound was something the audience identified as doing well, such as the shower sound at the beginning which could suggest that our character was obsessed with being clean, or that he has just been involved in a strange act with a girl and so he was cleaning off the evidence, all of which are questions which should be going through the audience's head. The voice recoding was also successful at addressing the audience as it enforced the name of the next victim- Daisy, adding even more tension to the narrative. A slight negative of the voice recording was that it didn't match our actors voice exactly, the timing was slightly out, but it isn't too noticeable and our audience didn't notice this. This is something we concluded as a group.

The audience commented on the seamless editing- how professionally the footage had been put together. The black and white effect on the footage creates an eerie feel for the audience, presenting the storyline as being 'dark' and having connotations of death and suffering. The black and white idea was from research and questionnaires completed before the filming of our opening thriller sequence, all of which helped to attract the audience as that is what they wanted to see. As well as this the wide variety of camera angles also engaged the audience significantly, as a different shot and fast paced editing helped to keep the audience from getting bored, as something different is presented throughout each frame.

The audience commented on how difficult it was to chose something for my group and I to improve on. However, if they had to choose something, it would be for the production company titles to be improved, as we used a video and didn't use Adobe After Effects. This could have made our opening look slightly more professional, however my group and I were happy with the look we achieved.


Tuesday, 2 February 2016

Thursday, 28 January 2016

Friday, 22 January 2016

Evaluation 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?


Conventions of a thriller:
From research conducted before planning, I looked into the typical conventions of a thriller in order to obtain information about what should be included in our opening thriller sequence in order to create a narrative enigma, with aspects of verisimilitude for the sequence to appear more 'real'. Typical conventions of a thriller include:
  • The narrative is usually based around a crime scene; often a murder and involves a strange storyline, which keeps the audience on their toes.
  • Contains elements of mystery, action and fear, and narrative enigma.
  • Often creates suspense for the audience,  with the tension increasing throughout.
  • Provides the audience with an adrenaline rush in certain aspects of the scenes in order to keep them engaged.
  • Often, the narrative makes the audience feel disturbed and uneasy due to the abnormal images.
  • A thriller is more realistic than a horror film, and aspects from camera, sound, editing and Mise en scene all add to the verisimilitude of the narrative.
  • Thrillers include protagonists and antagonists. Previously, thrillers had dominantly male protagonists, but recently both genders have been cast as protagonists.
  • Protagonists will overcome challenges and obstacles throughout the narrative.
Conventions of an opening thriller sequence:
An opening sequence involves the first 2 minutes (can sometimes be longer) of a film, whereby the opening titles and usually the title of the film are displayed. The titles are introduced whilst the beginning of the film is shown, usually portraying a background to the narrative, or showing an insight into what the film is going to entitle. An opening sequence will often contain a narrative enigma, not giving too much away about a given character or the plot, making the audience wonder what is going to happen and the often significant pointers to the film will be shown. This adds to the verisimilitude making the audience want to find out more. 

Conventions we chose
As a group, we selected the conventions we felt were appropriate to include in our opening thriller sequence, the ones which would add the most suspense and make the audience feel on the 'edge of their seats' whilst watching our opening thriller sequence. For example, not showing the girl's face at the door at the end, left the opening thriller sequence on a cliff hanger. We based our storyline around our antagonist, who had a strange obsession with girls.

Establishing shot: The establishing shot at the very beginning of our opening sequence is commonly used in opening thriller sequences, as it helps the audience establish the location/setting and make them ponder as to what could happen and who will be involved. Setting our opening thriller sequence in a house definitely added to the verisimilitude, instantly distinguishing this as a thriller rather than a horror. Setting our opening thriller in a house signifies the normality of our character from an onlookers point of view due to the familular family house which is uncommon of a thriller, and so the audience don't realise the abnormal side to our character until the opening thriller sequence progresses.
Here is where we used an establishing shot.
Flashbacks: We contained elements of mystery by using flashbacks, because the audience had to establish who the girls on the wall were and why those particular photos were used, as well as hinting at what has happened in the past. The duration in which they appear on he screen for isn't very long, making it harder for the audience to establish what these flashbacks represent which engages the audience but also gives an insight into the antagonists past. This narrative enigma is a typical convention of a thriller.
One of the flashbacks of the girls being crossed off on the wall
Male antagonist with a female protagonist: We casted Evan Jones, as our male antagonist. Thrillers usually have a male antagonist and female victims, as a male is stereotypically more stern and mysterious, again containing elements of mystery, whilst a women is presented as more vulnerable, which is what we did. The way our actor played the role was just how we envisioned our character to be, and with not including much dialogue, meant that the audience don't really find out too much about the character or the victims in the first 2 minutes of our opening, again adding to the narrative enigma. 
Our male antagonist: Evan Jones playing Oliver
Sound: To add to the tension, we used eerie, deep, prolonged string non diegetic music. This really added to the tense, suspicious and mysterious atmosphere, adding to the tension for the audience, reflecting from the mood of our character in our opening thriller sequence. If we didn't include this particular eerie non diagetic music, the whole atmosphere would be completely different and not as tense and engaging for the audience. We also used sound effects, such as the enhanced doorbell sound. Following on from this, we have voices of news reporters which are distorted, adding to the tension and eerie personer of our character making the audience wonder how many girls he has been involved with. 

Titles: A typical convention of an opening thriller sequence is for titles to be included throughout the duration. This indicates to the audience who was involved in the production of the film, and the titles are usually white. This is something we included, but felt as a group and from audience feedback that the titles should be subtle and simplistic in order to not distract away from the footage. Our titles reflect part of the narrative. We wanted the titles to resemble handwriting, as our character is a maths teacher and so he writes down the appointments which is shown in the opening thriller sequence. We were also inspired by the 'Se7ven' titles
Here is an example of just one of the many titles used throughout our opening thriller sequence, inspired by the Se7ven opening title sequence.
Here are the Se7en titles we were inspired by.
Mise en Scene: Low key lighting is a typical convention of a opening thriller sequence adding to the eerie atmosphere and narrative enigma. This gave our opening thriller sequence a 'darker' feel. Our actor also wore clothing which was smart, portraying him as the serious, creepy maths teacher we wanted him to be. His costume was effective because the audience question why is dressed so smart to tutor girls. His unusually patterened socks with his smart atttire also reflect the abnormality of his character and how there is something particularly unusual about the way he dresses. This was done very skilfully and so our actor portrayed the character effectively.